8 Effective Tips To Get More Clients As A Freight Forwarder

Mar 22, 2023

As a freight forwarder, attracting new clients and growing your business are important. However, this can be a challenging task in a competitive and complex industry. This blog post will provide eight effective tips to help you get more clients as a freight forwarder. These tips include developing a strong online presence, networking and building relationships, offering competitive rates and services, providing excellent customer service, getting certified, using online directories, and advertising and promoting your services. Additionally, freight forwarding companies must attend trade shows and industry events to network and meet potential clients face-to-face. Implementing these strategies can improve your business visibility, build trust with a target audience, and grow your profit.

What is a freight forwarder?

A freight forwarder is a business that helps shipments of goods move from a manufacturer to a customer or market for distribution. They act on behalf of the customer to arrange transportation and logistics for the goods. This often includes coordinating with carriers, customs, and other parties involved in the shipment’s movement. Freight forwarders are often used to help with international shipments and can provide a range of services to ensure that the goods are delivered on time and in good condition.

How do freight forwarders get clients?

The introduction mentions that the freight forwarding business can attract a target audience by implementing many tools. Develop your strategy based on this article on building a logistics business. As a freight forwarder, several effective ways exist to get more clients and increase sales performance.

Build a strong reputation & online presence

Freight forwarders rely on the trust and confidence of their customers. By consistently delivering high-quality service, the freight forwarding business can build a strong reputation to attract new and retain existing customers. This can involve ensuring timely delivery, providing clear and transparent communication, and offering competitive rates. A well-designed, easy-to-navigate, and informative website is crucial in today’s digital world. In addition to a website, consider creating a presence on social media and review websites to showcase your services and attract a target audience.

Develop a comprehensive range of services

Freight forwarding involves various services, including transportation, customs clearance, warehousing, etc. By offering a comprehensive range of services, the freight forwarding business can appeal to a wider range of customers and provide a one-stop solution for their logistics needs. This is how cargo forwarding companies can develop a competitive edge.

Offer competitive rates and services

To attract new clients, competitive rates and services are important. Research the rates and services offered by your competitors and ensure your rates are reasonable and your services are comparable or better.

Use social media and other online platforms to promote your services

The internet provides many opportunities for freight forwarders to promote services and reach a target audience. Using social media, website creation, and online directories, freight forwarding businesses can effectively market services and impact a wider audience. Consider advertising and other promotional tactics, such as direct mail, email marketing, and paid search ads, to reach the target audience or logistics networks. Work smarter than your competitors and use the Spotos platform. On Spotos, you will find many new business opportunities and automated processes.

Build networks and relationships

Freight forwarding is a business-to-business service, so building relationships with other businesses is key to attracting new customers. By networking and forming partnerships with manufacturers, distributors, and other companies, the freight forwarding business can create opportunities for new businesses and build a network of potential customers. Attend industry events, join trade organizations, and connect with other freight forwarders, carriers, and customs brokers.

Offer a personalized approach

Every customer has unique logistics needs, so offering a personalized approach can help freight forwarding businesses stand out. By taking the time to understand each customer’s specific requirements and offering tailored solutions, freight forwarders can provide a high level of service that will attract new customers. Also, providing excellent customer service is essential for retaining clients, getting referrals, and quality lead generation. Be responsive, proactive, and attentive to your client’s needs and concerns.


To demonstrate your professionalism and expertise, consider getting certified by a reputable organization, such as the International Federation of Freight Forwarders Associations (FIATA). This can help you stand out and gain the target audience’s trust.

Use online directories

You can list your freight forwarding company in many online directories, such as ThomasNet, Freightnet, and Manta. This can help you impact a vast audience, connect with the target audience, and lead generation.

How can I find new clients for my freight forwarding business?

A freight forwarder using the Spotos platform can find carriers and improve business in several ways. First, the platform allows cargo forwarding businesses to connect with other businesses in the logistics industry, including carriers, customs brokers, and shippers. This can help them build relationships, network with potential customers, and provide good service.

Furthermore, the platform offers tools and resources to help freight forwarding company improve their operations and provide good services, such as tracking and reporting tools and access to market data and insights.

What are some of the challenges that freight forwarders face when it comes to doing business?

Cargo forwarding companies face various challenges when it comes to doing business. These challenges include intense competition, complex regulations, increasing demands for transparency and sustainability, rising labour and transportation costs, and volatility in global trade. To succeed in this environment, freight forwarding companies must differentiate themselves from the competition, navigate complex regulations, meet customer demands, manage costs effectively, and adapt to changes in the global trade environment.

Intense competition

The freight forwarding industry is highly competitive, with many companies offering similar services. This can make it difficult for freight forwarding companies. So make your killer strategy and differentiate yourself from the competition to attract new clients.

Complex regulations

The logistics industry is subject to various regulations, including customs regulations, trade agreements, and environmental laws. Navigating these regulations can be complex and time-consuming, and failure to comply with them can result in significant fines and other penalties.

Increasing demands for transparency and sustainability

Customers increasingly demand transparency and sustainability from the logistics market. This means that freight forwarding companies must include it in their strategy. They should be able to provide detailed information about the supply chain and demonstrate that they are taking steps to reduce their environmental impact.

Rising labour and transportation costs

The cost of labour and transportation is a major expense for freight forwarding companies, and these costs are rising in many parts of the world. This can pressure profit margins and make it difficult for freight forwarders to remain competitive.

Volatility in global trade

The global trade environment is subject to frequent changes and disruptions, such as trade disputes, natural disasters, and changes in market demand. This can make it difficult for freight forwarding companies to plan and manage their process effectively.

Frequently Asked Questions

Which online directories should I list my freight forwarding business on?

Boost your sales strategy with online directories where you can list your freight forwarding business.


Europages is a European business directory that allows businesses to create detailed company profiles and connect with potential customers.

The European Business Directory

The European Business Directory is an online directory for European businesses. It allows businesses to list their services and connect with other regional businesses.

Yellow Pages

Yellow Pages is a popular online directory for local businesses in Europe. It allows businesses to create profiles, respond to customer reviews, and connect with potential customers.

Google My Business

Google My Business is a free tool that allows businesses to manage their online presence across Google, including on Google Search and Google Maps. It is available in many European countries.


Yelp is a popular review and listing site for local businesses in Europe. It allows businesses to create profiles, respond to customer reviews, and connect with potential customers.


Spotos is essential for you if you are eager to reduce transportation costs, save time and maximize efficiency with automated processes. It is not only a convenient marketplace but much more. This platform is a transformation of the logistics market.

by Gediminas Guzelis

Gediminas Guzelis covers logistics and supply chain for the Spotos platform. His stories often explore the transformation and evolution of the transport industry and in-depth look for sustainable solutions to improve the sector.

All articles by Gediminas Guzelis
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