Demand Planning Definition

Demand planning refers to the supply chain management process of forecasting and fulfilling future demand for goods and services.

This involves analysing customer orders and market trends to generate a forecast of future demand, which then informs the supply chain management process. Demand planning ensures that goods and services are readily available to customers while minimising waste and reducing costs. By optimising the supply chain management process through demand planning, businesses can improve their bottom line and increase customer satisfaction.