What is Quick Response?

Quick Response (QR) is a supply chain management strategy that aims to improve communication and collaboration between retailers and manufacturers to meet inventory needs better.

QR involves real-time tracking and sharing of sales data to enable quick response to changes in demand and inventory levels. This strategy helps to reduce stockouts, improve inventory turnover, and increase customer satisfaction. QR logistics involve the integration of technology and process improvements to facilitate faster and more efficient communication and decision-making throughout the supply chain. QR has become increasingly important in the retail industry, where demand for fast and accurate order fulfilment continues to rise.